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If you’ve ever Googled “roof repair near me” and wondered why your company isn’t showing up—especially when you know your work is better than your competitors—you’re not alone.
Roofers call us all the time saying the same thing:
“We’ve been in business for years, have great reviews, and a solid team. Why are we buried on page two?”
The truth is, Google visibility doesn’t happen by accident—and it’s not about who’s the best roofer; it’s about who’s doing the right things to get noticed. So, let’s break down the real reasons your roofing company might be invisible online—and what you can do to fix it.
Your Google Business Profile is the foundation of local visibility. An incomplete or outdated profile tells Google you're not serious.
Key Fixes:
Pro Tip: Regular updates and prompt review responses boost your ranking.
A great-looking site isn’t enough—it must be optimized for both users and search engines.
Common Issues:
Bottom Line: If your site doesn’t clearly state who you are and where you operate, Google won’t recognize it either.
Google verifies your business through listings on platforms like Yelp, BBB, and HomeAdvisor. Inconsistent or missing citations can hurt your credibility.
Why this matters:
Fix it: Claim and clean up your listings across all major directories. Better yet, a citation management service can be used to monitor and maintain them.
Reviews influence your Google local ranking. Ignoring them means missed opportunities.
Quick Fixes:
Pro Tip: Active review engagement signals trust and relevance to Google.
Google favors businesses that show expertise and trust. An outdated site or missing service pages can hurt rankings.
Content That Helps You Rank:
Long-Term Gain: Every quality page you publish increases your chances of ranking.
Here’s the good news: every one of these issues is fixable. And when done right, the payoff is enormous.
Start by:
Of course, most roofing companies don’t have the time to do all of this in-house—and that’s where we come in.
If you're tired of watching your competitors dominate the search results while you're stuck on page two, it's time to take control.
At Roundhouse, we help roofing companies like yours get found, generate leads, and grow without the smoke and mirrors.
👉 Let’s talk about your visibility. Schedule a free visibility audit today.
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About The Author:
Philip Ellis
Founder and CEO, Roundhouse Digital Marketing
My name is Philip and I am a web design and client attraction consultant. I specialize in helping contractors, roofers, home builders, and other local service-based businesses get more views, leads, and sales online.
With over 12 years of experience in the industry, I have the knowledge and skills to create stunning websites and effective digital marketing campaigns that drive results for my clients.