Roundhouse Digital Marketing Taylor, TX - Logo

The Real Reason Your Roofing Company Isn't Showing Up on Google

Philip Ellis • April 2, 2025

If you’ve ever Googled “roof repair near me” and wondered why your company isn’t showing up—especially when you know your work is better than your competitors—you’re not alone.


Roofers call us all the time saying the same thing:


“We’ve been in business for years, have great reviews, and a solid team. Why are we buried on page two?”


The truth is, Google visibility doesn’t happen by accident—and it’s not about who’s the best roofer; it’s about who’s doing the right things to get noticed. So, let’s break down the real reasons your roofing company might be invisible online—and what you can do to fix it.


1. Your Google Business Profile Isn’t Optimized


Your Google Business Profile is the foundation of local visibility. An incomplete or outdated profile tells Google you're not serious.


Key Fixes:

  • Set "Roofer" or "Roofing Contractor" as your primary category.
  • Keep your Name, Address, and Phone (NAP) consistent.
  • Define service areas clearly.
  • Add quality photos, business hours, and a strong description.
  • Engage in the Q&A section.


Pro Tip: Regular updates and prompt review responses boost your ranking.


2. Your Website Is Missing Basic SEO Elements


A great-looking site isn’t enough—it must be optimized for both users and search engines.


Common Issues:

  • No keyword targeting (e.g., "roof replacement in [city]")
  • Missing or duplicate meta titles and H1 tags
  • Slow loading speed or poor mobile performance
  • No clear service area targeting
  • Broken links or a confusing structure


Roofers are sitting around a table looking at a map on laptop computer.


Bottom Line: If your site doesn’t clearly state who you are and where you operate, Google won’t recognize it either.


3. You Have Weak or Inconsistent Local Citations


Google verifies your business through listings on platforms like Yelp, BBB, and HomeAdvisor. Inconsistent or missing citations can hurt your credibility.


Why this matters:

  • Inconsistent NAP (Name, Address, Phone) info across the web confuses Google.
  • Missing listings = missed trust signals.


Fix it: Claim and clean up your listings across all major directories. Better yet, a citation management service can be used to monitor and maintain them.


4. You're Not Leveraging Reviews for Rankings


Reviews influence your Google local ranking. Ignoring them means missed opportunities.


Quick Fixes:

  • Ask customers for reviews ethically, without offering incentives.
  • Respond to all reviews, positive or negative.
  • Naturally include relevant keywords in responses.
Roofers are sitting on a couch looking at reviews on a laptop.

Pro Tip: Active review engagement signals trust and relevance to Google.


5. You're Not Building Authority with Content


Google favors businesses that show expertise and trust. An outdated site or missing service pages can hurt rankings.


Content That Helps You Rank:

  • Blog posts answering roofing FAQs.
  • Location pages for each service area.
  • Homeowner-focused FAQ sections.
  • Link-worthy content to attract backlinks.


Long-Term Gain: Every quality page you publish increases your chances of ranking.


What You Can Do About It


Here’s the good news: every one of these issues is fixable. And when done right, the payoff is enormous.


Start by:

  • Fully optimizing your Google Business Profile
  • Improving your website’s technical and content SEO
  • Cleaning up your local citations
  • Generating and responding to customer reviews
  • Publishing content consistently


Of course, most roofing companies don’t have the time to do all of this in-house—and that’s where we come in.


Ready to Be Seen?


If you're tired of watching your competitors dominate the search results while you're stuck on page two, it's time to take control.


At Roundhouse, we help roofing companies like yours get found, generate leads, and grow without the smoke and mirrors.


👉 Let’s talk about your visibility. Schedule a free visibility audit today.


Download

Get Fresh Content From

Roundhouse Digital Marketing

Two men are working on the roof of a house.
By Philip Ellis April 1, 2025
Struggling to get leads from your roofing website? Learn the top reasons most roofer websites fail—and how to turn yours into a lead-generating sales machine.
A keyboard , pen , cell phone , and papers on a wooden table.
By Philip Ellis March 21, 2025
Understand the key terms in your monthly marketing reports and discover actionable ways to boost performance through reviews, social posts, call handling, and more.
A man is sitting at a desk holding a sign that says `` how to get my business verified on google ''.
By Philip Ellis February 25, 2025
Verifying your Google Business Profile (GBP) is a crucial step to making your business discoverable on Google Search and Maps . A verified profile allows you to update your business details, interact with customers, and improve your local search rankings. This guide walks you through Google's verification methods , focusing on the video verification process , which is the most commonly required method in 2025. Why Google Business Profile Verification Matters Google requires verification to confirm your business exists and is legitimate . Once verified, you can: ✔️ Show up in local searches on Google Search & Maps ✔️ Manage business details like hours, location, and services ✔️ Respond to customer reviews ✔️ Gain access to performance insights ⚠️ Important: Most businesses will need to complete video verification , but some may qualify for alternative methods. Google Business Profile Verification Methods Google offers several verification methods depending on your business type, location, and profile history. 1. Video Verification (Most Common) Required for most new business profiles or address changes Google requires a real-time, unedited video showing your business location, operations, and proof of ownership. This method is used to prevent fraudulent listings. 2. Instant Verification (Rare) Some businesses that already have verified websites with Google Search Console may qualify for instant verification. This method is uncommon and depends on Google’s internal data. 3. Phone Call Verification (Limited) Some businesses can verify via a phone call to their listed business number . Google provides a code that must be entered in the profile manager. 4. Email Verification (Limited) If eligible, Google sends a verification email to your registered business email. You must enter the code received via email. 🛑 Note: Postcard verification is no longer available as of 2025. How to Verify Your Business with Video Verification Step 1: Start the Verification Process Sign in to Google Business Profile Manager . Select the business you want to verify. Click "Verify Now" and choose video verification if prompted. Follow the on-screen instructions to begin recording. Step 2: Record Your Verification Video Your video must clearly show at least three types of proof : Business Location If you have a storefront : Record the outside of your business , including signage and neighboring buildings. Show any street signs, address plaques, or identifiable surroundings . If you have a service-based business (home office, mobile business, or remote work) : Show your home office, workspace, or storage area for business materials. If mobile, record your work vehicle with branding or business-related items inside . Business Equipment & Operations Show industry-specific tools, equipment, or workstations . If possible, demonstrate work in action (e.g., turning on tools, preparing products). Examples: A plumber might show pipes, fittings, and tools in their van. A landscaper could display mowers, trimmers, and storage. A retail store should showcase shelves, products, and a point-of-sale system. Proof of Business Legitimacy Show business-related documents , such as: Business license, permits, or official paperwork. Utility bills or invoices with your business name and address . If applicable, display your business website, booking system, or customer orders on a screen. Step 3: Submit the Video The video must be recorded live in one continuous take (no edits or cuts). Once recorded, follow the on-screen steps to submit it directly to Google . Google will review the video , which may take several hours or days. You will receive a confirmation email once your business is verified. What to Do After Verification Once verified, your business is officially recognized by Google! You can now: ✔️ Create Google Posts to engage customers. ✔️ Add business hours, photos, and services to improve visibility. ✔️ Reply to reviews and manage customer interactions. ✔️ Optimize your profile to rank higher in Google Search & Maps . 💡 Pro Tip: Keep your profile fully updated and optimized to prevent suspensions or future verification issues. Tips for Successful Verification ✅ Ensure your business details match what’s on your Google Business Profile (Business Name, Address, and Phone Number – "NAP"). ✅ Use steady camera movements —avoid shaky or blurry footage. ✅ Ensure good lighting so all details are visible. ✅ Narration is optional , but explaining what you’re showing can help. ✅ Do NOT edit, trim, or cut the video —Google requires an unedited recording. ✅ If verification fails, Google may request a redo or offer another verification method . Frequently Asked Questions
A poster for the 2025 social media calendar
By Philip Ellis January 22, 2025
Get your 2025 Social Media Calendar and take the guesswork out of planning! Designed to drive growth and engagement, this easy-to-use calendar helps business owners save time, stay consistent, and connect with their audience effectively.
An electrician working on an outlet on a wall
By Philip Ellis August 28, 2024
Google is rolling out an automated lead crediting system for its Local Services Ads, fundamentally changing how businesses handle unqualified leads. This update, gradually rolling out through August, promises to streamline the lead management process and potentially increase overall credits for advertisers. Key Changes in the GLSA Platform: Automatic Lead Crediting: Google will now automatically identify and credit accounts for low-quality leads, eliminating the need for manual dispute submissions. Increased Overall Credits: While credits for "job type not serviced" and "geo not serviced" leads will be discontinued, Google assures advertisers they'll receive more credits overall through this automated system. Lead Feedback Survey: Advertisers can still provide feedback on individual leads through a new Lead Feedback Survey in their lead inbox, helping Google improve lead quality and occasionally leading to additional credits. What This Means for Your Business: This update simplifies the lead crediting process, potentially saving time and effort for businesses. However, it's crucial to remain vigilant in monitoring your GLSA performance to ensure you're receiving appropriate credits. Here's how we're adapting our strategies: Strategic Feedback Submission: We'll leverage the new Lead Feedback Survey to report any leads that should be credited but weren't caught by Google's automated system. Ongoing Optimization: We'll continue to fine-tune your GLSA campaigns to maximize quality leads and minimize unqualified ones. While Google's update promises a more efficient system, active management of your GLSA campaigns remains crucial. Our team at Roundhouse Digital Marketing is ready to help you adapt to these changes and maximize your return on investment in Google Local Services Ads. Looking for more qualified calls? Reach out to us today and discover how we can help your business thrive.
Show More

About The Author:

a man with a beard wearing a red shirt is smiling in a circle .

Philip Ellis

Founder and CEO, Roundhouse Digital Marketing

My name is Philip and I am a web design and client attraction consultant. I specialize in helping contractors, roofers, home builders, and other local service-based businesses get more views, leads, and sales online.


With over 12 years of experience in the industry, I have the knowledge and skills to create stunning websites and effective digital marketing campaigns that drive results for my clients.

Share by: