How to Understand Your Marketing Reports (and Help Improve Them Too!)

Imagine this: you spend thousands of dollars on a sleek new website for your roofing company. It looks great, loads fine on your computer, and your logo’s front and center. But weeks go by, and you’re not seeing more calls. Leads aren’t coming in. Your traffic barely moves. What gives? Here’s the harsh truth— most roofing websites fail . Not because they’re ugly or outdated but because they’re built without a clear strategy. A website can be your biggest sales tool—but only if it’s set up to perform. Let’s break down the biggest reasons why roofer websites fall flat—and, more importantly, how to fix them. 1. Looks Good, Performs Badly: The "Pretty But Useless" Problem It’s easy to get caught up in visuals. Designers love to impress with full-width banners, clever fonts, and animations. But none of that matters if your site doesn’t perform. Is it fast to load? Does it look great on mobile? Can someone instantly find your phone number or request an estimate? A beautiful website that’s slow, hard to navigate, or not optimized for mobile will kill your conversions. Homeowners aren’t browsing—they’re scanning and deciding quickly.

Verifying your Google Business Profile (GBP) is a crucial step to making your business discoverable on Google Search and Maps . A verified profile allows you to update your business details, interact with customers, and improve your local search rankings. This guide walks you through Google's verification methods , focusing on the video verification process , which is the most commonly required method in 2025. Why Google Business Profile Verification Matters Google requires verification to confirm your business exists and is legitimate . Once verified, you can: ✔️ Show up in local searches on Google Search & Maps ✔️ Manage business details like hours, location, and services ✔️ Respond to customer reviews ✔️ Gain access to performance insights ⚠️ Important: Most businesses will need to complete video verification , but some may qualify for alternative methods. Google Business Profile Verification Methods Google offers several verification methods depending on your business type, location, and profile history. 1. Video Verification (Most Common) Required for most new business profiles or address changes Google requires a real-time, unedited video showing your business location, operations, and proof of ownership. This method is used to prevent fraudulent listings. 2. Instant Verification (Rare) Some businesses that already have verified websites with Google Search Console may qualify for instant verification. This method is uncommon and depends on Google’s internal data. 3. Phone Call Verification (Limited) Some businesses can verify via a phone call to their listed business number . Google provides a code that must be entered in the profile manager. 4. Email Verification (Limited) If eligible, Google sends a verification email to your registered business email. You must enter the code received via email. 🛑 Note: Postcard verification is no longer available as of 2025. How to Verify Your Business with Video Verification Step 1: Start the Verification Process Sign in to Google Business Profile Manager . Select the business you want to verify. Click "Verify Now" and choose video verification if prompted. Follow the on-screen instructions to begin recording. Step 2: Record Your Verification Video Your video must clearly show at least three types of proof : Business Location If you have a storefront : Record the outside of your business , including signage and neighboring buildings. Show any street signs, address plaques, or identifiable surroundings . If you have a service-based business (home office, mobile business, or remote work) : Show your home office, workspace, or storage area for business materials. If mobile, record your work vehicle with branding or business-related items inside . Business Equipment & Operations Show industry-specific tools, equipment, or workstations . If possible, demonstrate work in action (e.g., turning on tools, preparing products). Examples: A plumber might show pipes, fittings, and tools in their van. A landscaper could display mowers, trimmers, and storage. A retail store should showcase shelves, products, and a point-of-sale system. Proof of Business Legitimacy Show business-related documents , such as: Business license, permits, or official paperwork. Utility bills or invoices with your business name and address . If applicable, display your business website, booking system, or customer orders on a screen. Step 3: Submit the Video The video must be recorded live in one continuous take (no edits or cuts). Once recorded, follow the on-screen steps to submit it directly to Google . Google will review the video , which may take several hours or days. You will receive a confirmation email once your business is verified. What to Do After Verification Once verified, your business is officially recognized by Google! You can now: ✔️ Create Google Posts to engage customers. ✔️ Add business hours, photos, and services to improve visibility. ✔️ Reply to reviews and manage customer interactions. ✔️ Optimize your profile to rank higher in Google Search & Maps . 💡 Pro Tip: Keep your profile fully updated and optimized to prevent suspensions or future verification issues. Tips for Successful Verification ✅ Ensure your business details match what’s on your Google Business Profile (Business Name, Address, and Phone Number – "NAP"). ✅ Use steady camera movements —avoid shaky or blurry footage. ✅ Ensure good lighting so all details are visible. ✅ Narration is optional , but explaining what you’re showing can help. ✅ Do NOT edit, trim, or cut the video —Google requires an unedited recording. ✅ If verification fails, Google may request a redo or offer another verification method . Frequently Asked Questions

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Google is rolling out an automated lead crediting system for its Local Services Ads, fundamentally changing how businesses handle unqualified leads. This update, gradually rolling out through August, promises to streamline the lead management process and potentially increase overall credits for advertisers. Key Changes in the GLSA Platform: Automatic Lead Crediting: Google will now automatically identify and credit accounts for low-quality leads, eliminating the need for manual dispute submissions. Increased Overall Credits: While credits for "job type not serviced" and "geo not serviced" leads will be discontinued, Google assures advertisers they'll receive more credits overall through this automated system. Lead Feedback Survey: Advertisers can still provide feedback on individual leads through a new Lead Feedback Survey in their lead inbox, helping Google improve lead quality and occasionally leading to additional credits. What This Means for Your Business: This update simplifies the lead crediting process, potentially saving time and effort for businesses. However, it's crucial to remain vigilant in monitoring your GLSA performance to ensure you're receiving appropriate credits. Here's how we're adapting our strategies: Strategic Feedback Submission: We'll leverage the new Lead Feedback Survey to report any leads that should be credited but weren't caught by Google's automated system. Ongoing Optimization: We'll continue to fine-tune your GLSA campaigns to maximize quality leads and minimize unqualified ones. While Google's update promises a more efficient system, active management of your GLSA campaigns remains crucial. Our team at Roundhouse Digital Marketing is ready to help you adapt to these changes and maximize your return on investment in Google Local Services Ads. Looking for more qualified calls? Reach out to us today and discover how we can help your business thrive.