Blog & Resources
Discover why 7-figure roofing companies grow faster with a true marketing partner—not just a vendor. Learn what to look for and how Roundhouse drives real results.
Learn which marketing KPIs actually matter for 7-figure roofing companies—and how tracking the right data can unlock serious growth.
Learn how roofing companies can get better results from Google Local Service Ads. Boost your ranking, increase leads, and book more roofing jobs with these proven LSA maintenance tips.
Struggling to show up on Google? Discover the top 5 reasons your roofing company isn't ranking—and how to fix them to start getting found by local customers.
Struggling to get leads from your roofing website? Learn the top reasons most roofer websites fail—and how to turn yours into a lead-generating sales machine.
Understand the key terms in your monthly marketing reports and discover actionable ways to boost performance through reviews, social posts, call handling, and more.
Discover the latest verification methods, including video verification, phone, and email, to get your business listed on Google Search & Maps quickly. Follow best practices to ensure a smooth verification process!
Get your 2025 Social Media Calendar and take the guesswork out of planning! Designed to drive growth and engagement, this easy-to-use calendar helps business owners save time, stay consistent, and connect with their audience effectively.
Google is rolling out an automated lead crediting system for its Local Services Ads, fundamentally changing how businesses handle unqualified leads. This update, gradually rolling out through August, promises to streamline the lead management process and potentially increase overall credits for advertisers. Key Changes in the GLSA Platform: Automatic Lead Crediting: Google will now automatically identify and credit accounts for low-quality leads, eliminating the need for manual dispute submissions. Increased Overall Credits: While credits for "job type not serviced" and "geo not serviced" leads will be discontinued, Google assures advertisers they'll receive more credits overall through this automated system. Lead Feedback Survey: Advertisers can still provide feedback on individual leads through a new Lead Feedback Survey in their lead inbox, helping Google improve lead quality and occasionally leading to additional credits. What This Means for Your Business: This update simplifies the lead crediting process, potentially saving time and effort for businesses. However, it's crucial to remain vigilant in monitoring your GLSA performance to ensure you're receiving appropriate credits. Here's how we're adapting our strategies: Strategic Feedback Submission: We'll leverage the new Lead Feedback Survey to report any leads that should be credited but weren't caught by Google's automated system. Ongoing Optimization: We'll continue to fine-tune your GLSA campaigns to maximize quality leads and minimize unqualified ones. While Google's update promises a more efficient system, active management of your GLSA campaigns remains crucial. Our team at Roundhouse Digital Marketing is ready to help you adapt to these changes and maximize your return on investment in Google Local Services Ads. Looking for more qualified calls? Reach out to us today and discover how we can help your business thrive.
