Types of Businesses That Can Benefit From Local SEO

SEO strategies are nothing new for businesses in the digital marketplace. However, techniques to attract a wider audience have been refined over the past few years. Where the focus was once on using general SEO tactics to attract an audience, local SEO efforts have become the best strategy for businesses that serve customers in a localized service area.

What is local SEO?

Local SEO applies the best practices for search engine optimization but for local searches. One of the best ways to boost your local SEO is to create a Google My Business profile page. Doing this helps you capitalize on the integration of Google products, like their Map. So, when someone searches Google for a business like yours, they’ll get a map of their immediate location with an indicator and some details about your products and services.

Benefits of local SEO?

There are many benefits of using local SEO tactics to promote your business online. Here are some of the main ones:

More customers

Showing up on local search engine results pages can put your brand in front of a wider audience. And it’s not just having more people see your business page, but it is the quality of those leads. Customers looking for a business near them are more ready to make a purchase.



Build brand awareness

Growing your brand requires more and more people to become familiar with your company. That means having them see your business information often.   More people will see your business listing regularly when you use local SEO. That helps build brand awareness around your business.

Stay competitive

No matter what industry you’re in, it’s likely competitive. Give your company every chance at success by using local SEO tools to help bring in more customers. This is especially true for businesses whose competitors depend mainly on traditional marketing methods.

ROI

Local SEO is one of those tools you can use to get a high ROI. It doesn’t cost much to make the changes you need to boost your local search engine rank and start drawing in new customers.

Insights

With digital marketing, including local SEO, you’ll be able to gather valuable insights into consumer behaviors. This information can help you take your business to the next level by indicating where your business can improve.

Types of businesses that benefit from local SEO

Any company that serves a local area can use local SEO tactics, but there are some businesses that are more likely to see a benefit from local SEO efforts. These include:

Medical services

Doctor’s offices, dental clinics, chiropractors, surgeons, and other medical providers are ideal businesses to use local SEO techniques. When people need care, they’ll want to know where their local healthcare providers are and how to get there. No one wants to travel a long distance for dental procedures or if they are in medical distress. Using local SEO methods can help potential clients in the area find you when they really need you.

Law firms/lawyers

People searching for lawyers or legal help will want to get in touch with someone close by to help them solve their problems. To rank higher in relevant local searches, you’ll want to use specific keywords and phrases on your website and metadata. One of the best parts of local SEO is that potential clients will be able to contact you with the push of a button.

Restaurants

Letting people nearby know you’re around and what food you offer can help you attract customers with a craving. Restaurants that use local SEO tactics can see a strong ROI. It can help draw in more business at very little cost. With local SEO, potential diners can see customer reviews, your overall rating, images of dishes you serve, a map, and directions on how to get to your location. You can also include your business hours so people know when they can drop by.

Roofers

Local SEO can benefit many different tradespeople, including roofers. When people need work done on their homes, they’ll turn to someone nearby who can get the job done quickly. They’ll also want to find someone they can trust, and with local SEO, finding customer reviews is simple.

Plumbers

Another excellent type of business that can benefit from using local SEO is plumbing companies. One of the first things that people do when they’re having an emergency is reaching for their phones and search out plumbers near me. The call button feature can be handy in these cases when people need help quickly.

Real estate

Attracting new clients in the real estate world can be a challenge. It is a competitive industry. However, using local SEO methods can help set your real estate business apart from others out there. Consider creating pages that target specific local markets and communities. When someone is looking for help selling their home or a home buyer is looking for property in a particular area, they can find your business with the correct use of local SEO.

Pet services

Pet owners looking for grooming services, animal kennels, or dog walkers will want to find someone nearby who can help with their pet needs. It’s essential that your pet service business enhance its online presence by using local SEO.

How to build your local SEO

There are many local SEO tactics that you can use to boost your ranking and get noticed when people nearby are searching for your services or products. While it is best to leave these in the hands of professionals, here are some ways to build your local SEO.

GMB

Your local SEO efforts should begin with your Google My Business profile page. Review it to make sure all the essential details are there, including your address, phone number, and hours of operation. Depending on your business, you could also add some photos of your location or the work you do.

Content

Provide high-quality and informative content to boost your local SEO ranking. This can include links to blog posts or videos on your website, as well as specialized pages that delve into more detail about your services and the benefits you provide customers.

Keywords

It’s critical to use your keywords and phrases throughout your website. That should also include using it in your metadata so search engine crawlers can correctly index your site.

If your business is looking to benefit from local SEO, we can help. Contact us today.