4 Ways To Optimize Your Business's Local SEO

Philip Ellis • December 12, 2022

What is Local SEO and why do businesses need it?

Local SEO is the process of optimizing a business's online presence to rank higher in local search results. This is important for business owners because local search results are often one of the first places people look when they are searching for a product or service in their area. Businesses can increase their visibility and attract more customers by optimizing their online presence for local search.

There are several ways that businesses can optimize their online presence for local search. Some of these strategies include:

Claiming and optimizing their Google Business listing: This allows businesses to provide information about their location, hours of operation, and services to potential customers.
Getting listed in online directories: Many online directories list local businesses, such as Yelp, Yellow Pages, and Foursquare. Businesses can improve their local search visibility by getting listed in these directories.
Using local keywords: Including local keywords in the content on a business' website and in their online profiles can help search engines understand that a business serves a specific location.
Building local citations: A local citation is a mention of a business name, address, and phone number on the internet. Building local citations can help improve a business's local search visibility.

By implementing these and other local SEO strategies, businesses can improve their visibility in local search results and attract more customers.

When should I expect to see results from my Local SEO campaign?

The time it takes to see results from a local SEO campaign can vary depending on a number of factors, including the competitiveness of the local market, the quality and relevance of the business's online presence, and the effectiveness of the local SEO strategies being implemented.

Generally, it can take a few weeks to a few months to see results from a local SEO campaign. However, it's important to keep in mind that SEO is a long-term strategy, and it may take several months or even longer to see significant results.

To get a sense of how your local SEO campaign is progressing, you can track your ranking in local search results and look for changes over time. You can also track other metrics, such as the number of website visits and leads generated from local searches, to see if your campaign positively impacts your business.

Ultimately, the best way to ensure that you see results from your local SEO campaign is to work with a reputable SEO professional or agency and be patient as your rankings improve over time.

What makes a good Local SEO agency?

A good local SEO agency should have a strong understanding of how local search works and be able to help businesses improve their visibility in local search results. Here are a few key characteristics to look for in a good local SEO agency:

Experience: An experienced local SEO agency will have a track record of helping businesses improve their local search visibility. They should be able to provide examples of past campaigns and their results.
Knowledge of local search algorithms: Local search algorithms are constantly evolving, and a good local SEO agency should stay up-to-date with these changes and know how to optimize a business' online presence accordingly.
Customized strategies: A good local SEO agency should develop customized strategies for each of their clients, rather than using a one-size-fits-all approach. They should take into account the specific needs and goals of a business and develop a plan that is tailored to those needs.
Transparent communication: A good local SEO agency should be transparent about its processes and clearly communicate its strategies to its clients. They should be available to answer questions and provide updates on the progress of a campaign.
Positive reviews and testimonials: Look for an agency that has positive reviews and testimonials from past clients. This can be a good indicator of the quality of their work.

Overall, a good local SEO agency should be able to help businesses improve their local search visibility, generate leads, and drive sales through effective and customized local SEO strategies. Contact Roundhouse today for a free marketing audit.

business owner is happy because they have a local seo plan with Roundhouse Digital Marketing

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How to Verify Your Google Business Profile (2025 Guide)

By Philip Ellis • February 25, 2025

Verifying your Google Business Profile (GBP) is a crucial step to making your business discoverable on Google Search and Maps . A verified profile allows you to update your business details, interact with customers, and improve your local search rankings. This guide walks you through Google's verification methods , focusing on the video verification process , which is the most commonly required method in 2025. Why Google Business Profile Verification Matters Google requires verification to confirm your business exists and is legitimate . Once verified, you can: ✔️ Show up in local searches on Google Search & Maps ✔️ Manage business details like hours, location, and services ✔️ Respond to customer reviews ✔️ Gain access to performance insights ⚠️ Important: Most businesses will need to complete video verification , but some may qualify for alternative methods. Google Business Profile Verification Methods Google offers several verification methods depending on your business type, location, and profile history. 1. Video Verification (Most Common) Required for most new business profiles or address changes Google requires a real-time, unedited video showing your business location, operations, and proof of ownership. This method is used to prevent fraudulent listings. 2. Instant Verification (Rare) Some businesses that already have verified websites with Google Search Console may qualify for instant verification. This method is uncommon and depends on Google’s internal data. 3. Phone Call Verification (Limited) Some businesses can verify via a phone call to their listed business number . Google provides a code that must be entered in the profile manager. 4. Email Verification (Limited) If eligible, Google sends a verification email to your registered business email. You must enter the code received via email. 🛑 Note: Postcard verification is no longer available as of 2025. How to Verify Your Business with Video Verification Step 1: Start the Verification Process Sign in to Google Business Profile Manager . Select the business you want to verify. Click "Verify Now" and choose video verification if prompted. Follow the on-screen instructions to begin recording. Step 2: Record Your Verification Video Your video must clearly show at least three types of proof : Business Location If you have a storefront : Record the outside of your business , including signage and neighboring buildings. Show any street signs, address plaques, or identifiable surroundings . If you have a service-based business (home office, mobile business, or remote work) : Show your home office, workspace, or storage area for business materials. If mobile, record your work vehicle with branding or business-related items inside . Business Equipment & Operations Show industry-specific tools, equipment, or workstations . If possible, demonstrate work in action (e.g., turning on tools, preparing products). Examples: A plumber might show pipes, fittings, and tools in their van. A landscaper could display mowers, trimmers, and storage. A retail store should showcase shelves, products, and a point-of-sale system. Proof of Business Legitimacy Show business-related documents , such as: Business license, permits, or official paperwork. Utility bills or invoices with your business name and address . If applicable, display your business website, booking system, or customer orders on a screen. Step 3: Submit the Video The video must be recorded live in one continuous take (no edits or cuts). Once recorded, follow the on-screen steps to submit it directly to Google . Google will review the video , which may take several hours or days. You will receive a confirmation email once your business is verified. What to Do After Verification Once verified, your business is officially recognized by Google! You can now: ✔️ Create Google Posts to engage customers. ✔️ Add business hours, photos, and services to improve visibility. ✔️ Reply to reviews and manage customer interactions. ✔️ Optimize your profile to rank higher in Google Search & Maps . 💡 Pro Tip: Keep your profile fully updated and optimized to prevent suspensions or future verification issues. Tips for Successful Verification ✅ Ensure your business details match what’s on your Google Business Profile (Business Name, Address, and Phone Number – "NAP"). ✅ Use steady camera movements —avoid shaky or blurry footage. ✅ Ensure good lighting so all details are visible. ✅ Narration is optional , but explaining what you’re showing can help. ✅ Do NOT edit, trim, or cut the video —Google requires an unedited recording. ✅ If verification fails, Google may request a redo or offer another verification method . Frequently Asked Questions

About The Author:

a man with a beard wearing a red shirt is smiling in a circle .

Philip Ellis

Founder and CEO, Roundhouse Digital Marketing

My name is Philip and I am a web design and client attraction consultant. I specialize in helping contractors, roofers, home builders, and other local service-based businesses get more views, leads, and sales online.

With over 12 years of experience in the industry, I have the knowledge and skills to create stunning websites and effective digital marketing campaigns that drive results for my clients.