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10 Things Every Roofing Website Needs

Philip Ellis • December 27, 2022

In the competitive realm of roofing, a well-crafted and visually engaging website stands as the foundation for building credibility and earning the trust of prospective clients. At Roundhouse Digital Marketing, we recognize the pivotal role a website plays in shaping the success of your business. In our latest blog, '10 Things Every Roofing Website Needs,' we unravel the essential elements that can elevate your online presence and drive business growth.


Join us as we dive into some critical components beyond aesthetics, focusing on functionality, user experience, and conversion strategies. Whether you're an experienced roofer aiming to improve your existing website or a newcomer keen on building a compelling online presence, our tailored insights are designed to assist you in crafting a roofing website that distinguishes itself in a competitive market.

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1. Professional Website Design

A professional website design is essential for any roofing company looking to establish credibility and gain the trust of potential clients. A visually appealing website with a clean and organized layout is crucial for providing a positive first impression and making it easy for visitors to find the information they need. By using cohesive color schemes and easy-to-read typography, as well as high-quality images and graphics, you can enhance the overall look and feel of your website and set yourself apart from competitors. In short, a professional website design is key for creating a positive and reliable image for your roofing company.


2. Strong Value Proposition

A strong value proposition is a crucial element of any roofing company website. It is a statement that clearly and concisely explains what makes your company unique and why potential clients should choose you over your competitors. A strong value proposition should focus on the benefits and value that your company offers, rather than simply listing features or services. It should also be tailored to your target audience, addressing the specific needs and desires of potential clients. By crafting a compelling value proposition, you can differentiate your company from the competition and persuade potential clients to choose you for their roofing needs.


3. Testimonials or Reviews

Testimonials or reviews from satisfied customers that can be used to promote a product or service. These statements can be in the form of written reviews, ratings, or even video testimonials. Positive customer feedback can be an effective way to build trust and credibility with potential clients, as it provides evidence that others have had positive experiences with the product or service being offered. This can be especially helpful for businesses that are just starting out or that are not yet well-known, as it can help to establish their reputation and differentiate them from competitors. Testimonials and reviews can be featured on a company's website, social media accounts, or other marketing materials, and can be used to persuade potential customers to try the product or service.

Screenshot of a website displaying roofing reviews

4. A List of Services

A comprehensive list of services is essential for your roofing website. Ensure you provide a clear and detailed overview of the diverse range of roofing services your company offers. This section is an opportunity to transparently outline the specific types of roofing solutions available, showcasing your expertise, specialties, and any unique focus areas that set your services apart. Whether it's residential roofing, commercial projects, repairs, installations, or specialized roofing materials, presenting a thorough list allows potential clients to understand the full spectrum of your offerings, making it easier to identify the services that align with their needs.


5. Photos or Videos of Your Work

Capturing the essence of your craftsmanship through a carefully curated collection of photos or engaging videos is another powerful strategy to provide potential clients with a tangible preview of the exceptional quality and expertise your roofing services bring. By showcasing real examples of completed projects, prospective customers gain a firsthand look at the precision, attention to detail, and overall excellence your roofing company delivers. This visual portfolio not only builds trust but also allows clients to envision the outcomes they can expect, making it a compelling element in influencing their decision-making process.


6. Contact Information:

Providing comprehensive and easily accessible contact information fosters seamless communication between your company and potential clients. Facilitate seamless connections with your website visitors by prominently displaying crucial contact information such as your phone number, email address, and physical address. This accessibility demonstrates transparency and reassures potential clients that your business is approachable and ready to address their roofing needs.


7. Pricing Information:

Offering a transparent and comprehensive pricing structure on your website is a valuable resource for potential clients, empowering them to make well-informed decisions about your roofing services. Clearly outlining the costs associated with services fosters trust and transparency, creating a positive impression and setting the groundwork for a mutually beneficial client-contractor relationship. Additionally, a transparent pricing model demonstrates your commitment to openness and honesty, distinguishing your roofing business as trustworthy and reliable in the eyes of prospective customers.


8. A Frequently Asked Questions (FAQ) Section:

Having a clear list of your most frequently asked questions can help address common questions or concerns potential clients may have about your services. By anticipating and providing clear, concise answers to these inquiries, you streamline the information-seeking process for visitors and establish your roofing business as transparent and customer-focused. This section is a valuable resource, offering insights into your services, processes, and other pertinent details, ultimately helping potential clients feel more informed and confident in their decision-making. An effective FAQ showcases your commitment to customer satisfaction and positions your roofing company as a reliable source of information in the competitive market.

a group of question marks cut out of paper are stacked on top of each other .

9. A Blog or News Section

Incorporating a dedicated blog or news section into your roofing website effectively positions your company as a thought leader within the industry. This section goes beyond showcasing your services, allowing you to share valuable insights, industry trends, and expert perspectives. Regularly publishing informative and engaging content demonstrates your expertise and provides customers with information related to roofing practices, innovations, and maintenance tips. This enhances your online visibility and establishes trust and credibility, as visitors perceive your company as a reliable source of knowledge. Whether offering in-depth articles, case studies, or timely updates, a well-maintained blog or news section contributes to a comprehensive online presence, demonstrating your commitment to educating and assisting your audience.


10. Social Media Links

Lastly, integrating your website with prominent social media platforms is a strategic move beyond mere online presence—it serves as an instrument to encourage interaction and establish a community for your roofing business. By linking your website to platforms like Facebook, Twitter, Instagram, and LinkedIn, you create a bridge allowing potential clients to delve deeper into your company culture, values, and the latest updates. Social media is an interactive space where clients can explore behind-the-scenes glimpses, view ongoing projects, and participate in conversations. It also enables direct communication, allowing visitors to inquire, give feedback, and share their experiences. This interconnected approach enhances your brand visibility and adds a human touch, making your roofing company more relatable and approachable. Consistent and strategic use of social media links contributes to a comprehensive online strategy, ensuring your business remains accessible and engaged within the digital landscape.


Let Us Make Your Website Pop!


Roundhouse Digital Marketing helps roofing companies grow their business through web design, local SEO, and PPC. Our team of experts can create a visually appealing and user-friendly website that showcases your roofing services and helps you stand out from the competition. We also optimize your website for local search so that you can attract customers in your area. In addition, we can help you reach your target audience through targeted PPC campaigns. If you're ready to take your roofing business to the next level, don't hesitate to contact us. Our team is here to help you succeed online.

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About The Author:

a man with a beard wearing a red shirt is smiling in a circle .

Philip Ellis

Founder and CEO, Roundhouse Digital Marketing

My name is Philip and I am a web design and client attraction consultant. I specialize in helping contractors, roofers, home builders, and other local service-based businesses get more views, leads, and sales online.


With over 12 years of experience in the industry, I have the knowledge and skills to create stunning websites and effective digital marketing campaigns that drive results for my clients.

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