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The 3 Pillars Of SEO & How to Rank Your Website On Google

Philip Ellis • December 28, 2022

Are you wondering how to make your website rank higher in Google? Look no further than Roundhouse Digital Marketing.


Let's be honest, SEO is a pretty difficult field to understand. It has many different aspects and tactics and strategy that you need to know in order to succeed!

The 3 Pillars of SEO

SEO Pillar #1 - Content

High quality, relevant content is essential for SEO success. Creating valuable & informative content that satisfies the needs and interests of your target audience can be helpful in getting your website more visible and authoritative in search engines.


Here are some tips for writing SEO-FRIENDLY blog content:

  1. Use keywords in your title and throughout the post: Choose a keyword or phrase that you want your post to rank for, and include it in your title and throughout the post. Be sure to use the keyword naturally, as stuffing it in unnaturally can hurt your SEO.
  2. Use heading and subheadings to break up your content, making it easier for readers to scan and navigate. This also makes it easier for search engine bots to classify your post!
  3. Optimize your images by adding keyword-rich file names and alt text to describe the content of the image. This helps search engines index your images and often has a positive impact on SEO.
  4. Use internal and external links: Linking to other sources can really improve the quality and authority of your post. It's also important to link back to your own posts, otherwise people might get bored and go elsewhere.
  5. Use meta tags: Be sure to include a meta title and meta description for your blog post. The description shown in search engine results needs to have your keyword and be written in a way that sounds appealing to readers. It should also have your keyword.

By following these tips, you can create SEO-friendly blog content that will help your website rank well in search results and attract more visitors. Did you know that our team can write all of your blogs and content for you?

An SEO blog content writer from Roundhouse Digital Marketing

SEO Pillar #2 - Citations


Citations are mentions of your business name, address, and phone number on other websites, even if they don't include a link back to your site. Citations are an important factor in local SEO, as they help search engines understand the online presence of a local business and can improve its visibility in search results.

Here are some examples of relevant citations for different industries:

  • Restaurants: Zomato, Yelp, TripAdvisor
  • Retail: Google My Business, Facebook, Yelp
  • Healthcare: Healthgrades, WebMD, Vitals
  • Legal: Avvo, Justia, Martindale-Hubbell
  • Home services: HomeAdvisor, Angie's List, Thumbtack


It's important to note that the relevance of a citation can vary depending on the industry and location. For example, a citation from a local business directory or chamber of commerce may be more relevant for a small, local business than a citation from a national directory.


In addition to these industry-specific citations, it's also a good idea to focus on building up your online presence by creating profiles on social media platforms, maintaining an up-to-date website, and encouraging satisfied customers to leave reviews on sites like Google My Business and Yelp. This can help improve your visibility and credibility in search results.

backlinking strategy for SEO

SEO Pillar #3 - Backlinks

Backlinks are links from other websites to your website, they can help increase credibility and authority which in turn helps rank your website higher. However, it's important to focus on building high-quality backlinks from reputable websites rather than low-quality or spammy websites.


Factors that contribute to the quality of a backlink:


  1. Relevance: A high-quality backlink is typically from a website that is related to your own in some way. For example, if you have a website about gardening, a backlink from a website about landscaping would likely be more valuable than a backlink from a website about fashion.
  2. Authority: Links from websites with high domain authority (a measure of the overall strength of a website) are generally considered more valuable than links from low-authority websites. This is because search engines view links from high-authority websites as a sign of trust and credibility.
  3. Context: The context in which a backlink appears is also important. A backlink that is surrounded by relevant and informative content is generally more valuable than a backlink that appears in a list of unrelated links or in an unrelated section of a webpage.
  4. Naturalness: Finally, it's important to avoid trying to manipulate your backlink profile by using techniques like buying links or participating in link schemes. Search engines can detect these tactics and may penalize your website if they suspect that you are trying to manipulate your rankings. Instead, focus on building high-quality, natural backlinks through content marketing, guest blogging, and other legitimate tactics.


Focusing on these three pillars of SEO can help you improve your website's ranking in search engines and give you more traffic and conversions.


Get Expert SEO Help For Your Business


Roundhouse Digital Marketing has a team of SEO experts who are skilled in all aspects of search engine optimization. If you want to improve your website's ranking in Google, contact us today to learn how we can help.

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About The Author:

a man with a beard wearing a red shirt is smiling in a circle .

Philip Ellis

Founder and CEO, Roundhouse Digital Marketing

My name is Philip and I am a web design and client attraction consultant. I specialize in helping contractors, roofers, home builders, and other local service-based businesses get more views, leads, and sales online.


With over 12 years of experience in the industry, I have the knowledge and skills to create stunning websites and effective digital marketing campaigns that drive results for my clients.

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