7 Ways To Make Your Website Mobile Friendly

Philip Ellis • April 6, 2021

I’m sure you’ve stumbled upon a website that isn’t mobile-friendly before. How frustrating is it when you go to a website to try to learn more about a specific product or service and something about the mobile version of that website makes it extremely difficult to find what you are looking for. ⁠
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Most people don’t have the time or patience to deal with a bad mobile website. ⁠
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But what does Google think about it?⁠
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In 2018, Google first announced that they were giving mobile-friendly design priority. It’s called mobile-first indexing. As of July 2019, all websites are subject to Google’s mobile-first indexing. ⁠
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This means that the desktop version of your website is no longer top dog when it comes to search. In fact, 52% of Google search traffic comes from mobile devices.
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Website users continue to access the web from their mobile phones, and Google is constantly changing the way it collects information from websites. Going with the mobile trend, they are starting their index with the mobile version of your website. They still crawl the desktop version, if necessary, but only if you don’t have a mobile-friendly website design.

How We Make Your Website Mobile-Friendly:⁠

We make it responsive. Your website should “respond” to whatever device your visitors are using to view your website. ⁠
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We include the same content on your mobile website design as your desktop website design. Since Google is now looking at your mobile site as the primary version of your website, it needs to include all the same information as your desktop version.⁠
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We optimize your mobile website for speed. Studies show that for every second your mobile website takes to load, the probability of a customer leaving goes up by 12%. If your site takes 5 or more seconds to load…you are losing 60% of your leads, sales, and customers.⁠

Most of our websites are hosted with Amazon Web Services (AWS) which is speed optimized to load at breakneck speed according to Google’s best practices. This improves search ranking and ensures potential customers get the information they need as quickly as possible.

We ensure text is readable. Your text should be large enough to read on a small device, but not so large that your headings bleed off the page. We make sure all your text “responds” to any device size.⁠
⁠We ensure buttons are clear and easy to click. Users on a small device need to be able to click buttons and links without accidentally clicking on the wrong thing. ⁠

⁠We make your business phone numbers clickable. People are busy, and they want to find what they need easily and quickly. They should be able to click your phone number to call you – not switch back and forth between their dial pad and your website. ⁠

⁠We make your navigation obvious and easy to use. What are most people looking for when they come to your website? The menu? Your phone number? The services you offer? Pricing? We make your webpages and menu items easy for your customers to find what they are looking for.⁠

Free Website Review:

If you are a small business owner I would love to review your current website and provide actionable steps you can take to make your site better, totally free of charge. If you are interested, head to the contact page to submit your website. www.getroundhouse.com/contact⁠

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About The Author:

a man with a beard wearing a red shirt is smiling in a circle .

Philip Ellis

Founder and CEO, Roundhouse Digital Marketing

My name is Philip and I am a web design and client attraction consultant. I specialize in helping contractors, roofers, home builders, and other local service-based businesses get more views, leads, and sales online.

With over 12 years of experience in the industry, I have the knowledge and skills to create stunning websites and effective digital marketing campaigns that drive results for my clients.