Google's Changing Up Local Services Ads: What You Need to Know

Philip Ellis • August 28, 2024

Google is rolling out an automated lead crediting system for its Local Services Ads, fundamentally changing how businesses handle unqualified leads. This update, gradually rolling out through August, promises to streamline the lead management process and potentially increase overall credits for advertisers.

Key Changes in the GLSA Platform:

Automatic Lead Crediting: Google will now automatically identify and credit accounts for low-quality leads, eliminating the need for manual dispute submissions.
Increased Overall Credits: While credits for "job type not serviced" and "geo not serviced" leads will be discontinued, Google assures advertisers they'll receive more credits overall through this automated system.
Lead Feedback Survey: Advertisers can still provide feedback on individual leads through a new Lead Feedback Survey in their lead inbox, helping Google improve lead quality and occasionally leading to additional credits.

What This Means for Your Business:

This update simplifies the lead crediting process, potentially saving time and effort for businesses. However, it's crucial to remain vigilant in monitoring your GLSA performance to ensure you're receiving appropriate credits.

Here's how we're adapting our strategies:

Strategic Feedback Submission: We'll leverage the new Lead Feedback Survey to report any leads that should be credited but weren't caught by Google's automated system.
Ongoing Optimization: We'll continue to fine-tune your GLSA campaigns to maximize quality leads and minimize unqualified ones.
While Google's update promises a more efficient system, active management of your GLSA campaigns remains crucial.

Our team at Roundhouse Digital Marketing is ready to help you adapt to these changes and maximize your return on investment in Google Local Services Ads.

Looking for more qualified calls? Reach out to us today and discover how we can help your business thrive.

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About The Author:

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Philip Ellis

Founder and CEO, Roundhouse Digital Marketing

My name is Philip and I am a web design and client attraction consultant. I specialize in helping contractors, roofers, home builders, and other local service-based businesses get more views, leads, and sales online.

With over 12 years of experience in the industry, I have the knowledge and skills to create stunning websites and effective digital marketing campaigns that drive results for my clients.