McCrory Timmerman Website Redesign

Philip Ellis • March 7, 2024

Challenges with the Existing Website and the Need for Transformation

We undertook the redesign of the McCrory Timmerman Building website, which was initially built on WordPress. The existing website posed significant challenges, being cumbersome to update and riddled with errors resulting from years of neglected plugin, theme, and WordPress core updates. Recognizing the growing importance of an effective online presence in Taylor's expanding landscape, Judy, the proprietor, understood the necessity of a website that would accurately portray the building's beauty, historical significance, and diverse offerings.

As tenants of the McCrory Timmerman Building ourselves, Roundhouse Digital Marketing takes pride in our office located within this historic gem nestled in the heart of Downtown Taylor. Being part of such a beautiful and storied building reinforces our commitment to revitalizing its online presence and showcasing its unique charm to a wider audience.

The Building

The McCrory Timmerman Building, spanning over 42,000 square feet, offers diverse spaces for retail, living, art, and entrepreneurship. As the cornerstone of Main and Second Streets, it epitomizes creativity and community engagement. Our partnership focused on revamping its online presence to reflect its vibrant offerings and community-centric ethos.

The Brand Design Process

The process commenced with the completion of our website creative brief, a comprehensive survey designed to gather in-depth information crucial for formulating a robust proposal for the redesign. A significant component of this phase involved a "logo refresh" for the McCrory Timmerman Building. Despite possessing an existing logo, the absence of original source files presented obstacles for various elements of the website and other branding materials such as business cards and apparel. In response, we embarked on a thorough logo refresh initiative, providing the client with an extensive brand guide comprising diverse logo variations, font guidelines, and a comprehensive color palette guide to ensure uniformity across all brand assets.

The Website Design Process

Following the completion of the brand design phase, we transitioned into the design and development process for the website. Drawing inspiration from the website www.thehotelemma.com, we aimed to craft a visually appealing, user-friendly, and elegant website that effectively highlighted the rich history of the McCrory Timmerman Building and its tenants. Utilizing Figma, we meticulously crafted the homepage design, ensuring alignment with the client's vision and objectives. Upon receiving approval for the homepage design, we seamlessly translated the concept into action by initiating the website development on Duda, our preferred web development platform.

Duda's versatility and user-friendliness allowed us to execute the project with precision and efficiency. With a robust set of features tailored for agency use, Duda empowered us to bring the client's vision to life while also offering simplicity for potential client-led edits in the future. Integral to the website's allure are the captivating photographs generously provided by McCrory Timmerman. Leveraging these high-quality images, we strategically incorporated multiple image galleries throughout the website, offering visitors immersive glimpses into the building's rich heritage and diverse spaces.

Additionally, we were tasked with spotlighting the businesses of the building's tenants. To accomplish this, we devised a streamlined process wherein tenants could submit their business information via a form integrated into the website. This approach facilitated the seamless integration of tenant businesses into the website, enhancing its functionality as a comprehensive showcase of the McCrory Timmerman Building's vibrant community.

The website redesign project provided invaluable insights into the McCrory Timmerman Building's online performance. Through the implementation of tools like Google Analytics and Search Console, the client gained comprehensive data on website traffic, sources, and user behavior. This newfound visibility into key metrics empowers informed decision-making and allows for ongoing optimization of the website's effectiveness in engaging visitors and achieving business objectives.

Additionally, The McCory Timmerman building has access to our dedicated team for ongoing support and assistance. From setting up essential infrastructure like a business phone line to providing prompt updates and changes to the website, our collaborative approach ensures a seamless and responsive digital presence that aligns with the client's goals and objectives.

< Older Post Newer Post >

Download

Get Fresh Content From

Roundhouse Digital Marketing

Two men are working on the roof of a house.

Why Most Roofing Websites Fail (And How to Fix Yours)

By Philip Ellis • April 1, 2025

Struggling to get leads from your roofing website? Learn the top reasons most roofer websites fail—and how to turn yours into a lead-generating sales machine.

A keyboard , pen , cell phone , and papers on a wooden table.

How to Understand Your Marketing Reports (and Help Improve Them Too!)

By Philip Ellis • March 21, 2025

Understand the key terms in your monthly marketing reports and discover actionable ways to boost performance through reviews, social posts, call handling, and more.

A man is sitting at a desk holding a sign that says `` how to get my business verified on google ''.

How to Verify Your Google Business Profile (2025 Guide)

By Philip Ellis • February 25, 2025

Verifying your Google Business Profile (GBP) is a crucial step to making your business discoverable on Google Search and Maps . A verified profile allows you to update your business details, interact with customers, and improve your local search rankings. This guide walks you through Google's verification methods , focusing on the video verification process , which is the most commonly required method in 2025. Why Google Business Profile Verification Matters Google requires verification to confirm your business exists and is legitimate . Once verified, you can: ✔️ Show up in local searches on Google Search & Maps ✔️ Manage business details like hours, location, and services ✔️ Respond to customer reviews ✔️ Gain access to performance insights ⚠️ Important: Most businesses will need to complete video verification , but some may qualify for alternative methods. Google Business Profile Verification Methods Google offers several verification methods depending on your business type, location, and profile history. 1. Video Verification (Most Common) Required for most new business profiles or address changes Google requires a real-time, unedited video showing your business location, operations, and proof of ownership. This method is used to prevent fraudulent listings. 2. Instant Verification (Rare) Some businesses that already have verified websites with Google Search Console may qualify for instant verification. This method is uncommon and depends on Google’s internal data. 3. Phone Call Verification (Limited) Some businesses can verify via a phone call to their listed business number . Google provides a code that must be entered in the profile manager. 4. Email Verification (Limited) If eligible, Google sends a verification email to your registered business email. You must enter the code received via email. 🛑 Note: Postcard verification is no longer available as of 2025. How to Verify Your Business with Video Verification Step 1: Start the Verification Process Sign in to Google Business Profile Manager . Select the business you want to verify. Click "Verify Now" and choose video verification if prompted. Follow the on-screen instructions to begin recording. Step 2: Record Your Verification Video Your video must clearly show at least three types of proof : Business Location If you have a storefront : Record the outside of your business , including signage and neighboring buildings. Show any street signs, address plaques, or identifiable surroundings . If you have a service-based business (home office, mobile business, or remote work) : Show your home office, workspace, or storage area for business materials. If mobile, record your work vehicle with branding or business-related items inside . Business Equipment & Operations Show industry-specific tools, equipment, or workstations . If possible, demonstrate work in action (e.g., turning on tools, preparing products). Examples: A plumber might show pipes, fittings, and tools in their van. A landscaper could display mowers, trimmers, and storage. A retail store should showcase shelves, products, and a point-of-sale system. Proof of Business Legitimacy Show business-related documents , such as: Business license, permits, or official paperwork. Utility bills or invoices with your business name and address . If applicable, display your business website, booking system, or customer orders on a screen. Step 3: Submit the Video The video must be recorded live in one continuous take (no edits or cuts). Once recorded, follow the on-screen steps to submit it directly to Google . Google will review the video , which may take several hours or days. You will receive a confirmation email once your business is verified. What to Do After Verification Once verified, your business is officially recognized by Google! You can now: ✔️ Create Google Posts to engage customers. ✔️ Add business hours, photos, and services to improve visibility. ✔️ Reply to reviews and manage customer interactions. ✔️ Optimize your profile to rank higher in Google Search & Maps . 💡 Pro Tip: Keep your profile fully updated and optimized to prevent suspensions or future verification issues. Tips for Successful Verification ✅ Ensure your business details match what’s on your Google Business Profile (Business Name, Address, and Phone Number – "NAP"). ✅ Use steady camera movements —avoid shaky or blurry footage. ✅ Ensure good lighting so all details are visible. ✅ Narration is optional , but explaining what you’re showing can help. ✅ Do NOT edit, trim, or cut the video —Google requires an unedited recording. ✅ If verification fails, Google may request a redo or offer another verification method . Frequently Asked Questions

A poster for the 2025 social media calendar

2025 Social Media Calendar To Drive Business Growth and Engagement

By Philip Ellis • January 22, 2025

Get your 2025 Social Media Calendar and take the guesswork out of planning! Designed to drive growth and engagement, this easy-to-use calendar helps business owners save time, stay consistent, and connect with their audience effectively.

An electrician working on an outlet on a wall

Google's Changing Up Local Services Ads: What You Need to Know

By Philip Ellis • August 28, 2024

Google is rolling out an automated lead crediting system for its Local Services Ads, fundamentally changing how businesses handle unqualified leads. This update, gradually rolling out through August, promises to streamline the lead management process and potentially increase overall credits for advertisers. Key Changes in the GLSA Platform: Automatic Lead Crediting: Google will now automatically identify and credit accounts for low-quality leads, eliminating the need for manual dispute submissions. Increased Overall Credits: While credits for "job type not serviced" and "geo not serviced" leads will be discontinued, Google assures advertisers they'll receive more credits overall through this automated system. Lead Feedback Survey: Advertisers can still provide feedback on individual leads through a new Lead Feedback Survey in their lead inbox, helping Google improve lead quality and occasionally leading to additional credits. What This Means for Your Business: This update simplifies the lead crediting process, potentially saving time and effort for businesses. However, it's crucial to remain vigilant in monitoring your GLSA performance to ensure you're receiving appropriate credits. Here's how we're adapting our strategies: Strategic Feedback Submission: We'll leverage the new Lead Feedback Survey to report any leads that should be credited but weren't caught by Google's automated system. Ongoing Optimization: We'll continue to fine-tune your GLSA campaigns to maximize quality leads and minimize unqualified ones. While Google's update promises a more efficient system, active management of your GLSA campaigns remains crucial. Our team at Roundhouse Digital Marketing is ready to help you adapt to these changes and maximize your return on investment in Google Local Services Ads. Looking for more qualified calls? Reach out to us today and discover how we can help your business thrive.

About The Author:

a man with a beard wearing a red shirt is smiling in a circle .

Philip Ellis

Founder and CEO, Roundhouse Digital Marketing

My name is Philip and I am a web design and client attraction consultant. I specialize in helping contractors, roofers, home builders, and other local service-based businesses get more views, leads, and sales online.

With over 12 years of experience in the industry, I have the knowledge and skills to create stunning websites and effective digital marketing campaigns that drive results for my clients.