McCrory Timmerman Website Redesign

Philip Ellis • March 7, 2024

Challenges with the Existing Website and the Need for Transformation

We undertook the redesign of the McCrory Timmerman Building website, which was initially built on WordPress. The existing website posed significant challenges, being cumbersome to update and riddled with errors resulting from years of neglected plugin, theme, and WordPress core updates. Recognizing the growing importance of an effective online presence in Taylor's expanding landscape, Judy, the proprietor, understood the necessity of a website that would accurately portray the building's beauty, historical significance, and diverse offerings.

As tenants of the McCrory Timmerman Building ourselves, Roundhouse Digital Marketing takes pride in our office located within this historic gem nestled in the heart of Downtown Taylor. Being part of such a beautiful and storied building reinforces our commitment to revitalizing its online presence and showcasing its unique charm to a wider audience.

The Building

The McCrory Timmerman Building, spanning over 42,000 square feet, offers diverse spaces for retail, living, art, and entrepreneurship. As the cornerstone of Main and Second Streets, it epitomizes creativity and community engagement. Our partnership focused on revamping its online presence to reflect its vibrant offerings and community-centric ethos.

The Brand Design Process

The process commenced with the completion of our website creative brief, a comprehensive survey designed to gather in-depth information crucial for formulating a robust proposal for the redesign. A significant component of this phase involved a "logo refresh" for the McCrory Timmerman Building. Despite possessing an existing logo, the absence of original source files presented obstacles for various elements of the website and other branding materials such as business cards and apparel. In response, we embarked on a thorough logo refresh initiative, providing the client with an extensive brand guide comprising diverse logo variations, font guidelines, and a comprehensive color palette guide to ensure uniformity across all brand assets.

The Website Design Process

Following the completion of the brand design phase, we transitioned into the design and development process for the website. Drawing inspiration from the website www.thehotelemma.com, we aimed to craft a visually appealing, user-friendly, and elegant website that effectively highlighted the rich history of the McCrory Timmerman Building and its tenants. Utilizing Figma, we meticulously crafted the homepage design, ensuring alignment with the client's vision and objectives. Upon receiving approval for the homepage design, we seamlessly translated the concept into action by initiating the website development on Duda, our preferred web development platform.

Duda's versatility and user-friendliness allowed us to execute the project with precision and efficiency. With a robust set of features tailored for agency use, Duda empowered us to bring the client's vision to life while also offering simplicity for potential client-led edits in the future. Integral to the website's allure are the captivating photographs generously provided by McCrory Timmerman. Leveraging these high-quality images, we strategically incorporated multiple image galleries throughout the website, offering visitors immersive glimpses into the building's rich heritage and diverse spaces.

Additionally, we were tasked with spotlighting the businesses of the building's tenants. To accomplish this, we devised a streamlined process wherein tenants could submit their business information via a form integrated into the website. This approach facilitated the seamless integration of tenant businesses into the website, enhancing its functionality as a comprehensive showcase of the McCrory Timmerman Building's vibrant community.

The website redesign project provided invaluable insights into the McCrory Timmerman Building's online performance. Through the implementation of tools like Google Analytics and Search Console, the client gained comprehensive data on website traffic, sources, and user behavior. This newfound visibility into key metrics empowers informed decision-making and allows for ongoing optimization of the website's effectiveness in engaging visitors and achieving business objectives.

Additionally, The McCory Timmerman building has access to our dedicated team for ongoing support and assistance. From setting up essential infrastructure like a business phone line to providing prompt updates and changes to the website, our collaborative approach ensures a seamless and responsive digital presence that aligns with the client's goals and objectives.

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About The Author:

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Philip Ellis

Founder and CEO, Roundhouse Digital Marketing

My name is Philip and I am a web design and client attraction consultant. I specialize in helping contractors, roofers, home builders, and other local service-based businesses get more views, leads, and sales online.

With over 12 years of experience in the industry, I have the knowledge and skills to create stunning websites and effective digital marketing campaigns that drive results for my clients.