4 Important Elements of Creating A Content Strategy

Get your 2025 Social Media Calendar and take the guesswork out of planning! Designed to drive growth and engagement, this easy-to-use calendar helps business owners save time, stay consistent, and connect with their audience effectively.

Google is rolling out an automated lead crediting system for its Local Services Ads, fundamentally changing how businesses handle unqualified leads. This update, gradually rolling out through August, promises to streamline the lead management process and potentially increase overall credits for advertisers. Key Changes in the GLSA Platform: Automatic Lead Crediting: Google will now automatically identify and credit accounts for low-quality leads, eliminating the need for manual dispute submissions. Increased Overall Credits: While credits for "job type not serviced" and "geo not serviced" leads will be discontinued, Google assures advertisers they'll receive more credits overall through this automated system. Lead Feedback Survey: Advertisers can still provide feedback on individual leads through a new Lead Feedback Survey in their lead inbox, helping Google improve lead quality and occasionally leading to additional credits. What This Means for Your Business: This update simplifies the lead crediting process, potentially saving time and effort for businesses. However, it's crucial to remain vigilant in monitoring your GLSA performance to ensure you're receiving appropriate credits. Here's how we're adapting our strategies: Strategic Feedback Submission: We'll leverage the new Lead Feedback Survey to report any leads that should be credited but weren't caught by Google's automated system. Ongoing Optimization: We'll continue to fine-tune your GLSA campaigns to maximize quality leads and minimize unqualified ones. While Google's update promises a more efficient system, active management of your GLSA campaigns remains crucial. Our team at Roundhouse Digital Marketing is ready to help you adapt to these changes and maximize your return on investment in Google Local Services Ads. Looking for more qualified calls? Reach out to us today and discover how we can help your business thrive.

Let's chat about small business SEO in Taylor, TX! I've been doing this for a while now, and let me tell you, it's a whole different ballgame here in our little slice of Williamson County. So picture this: I'm sitting in Good Strangers coffee shop on Main Street, sipping on some cold brew, when I overhear a local business owner talking about how his business isn't showing up on Google. I think, "Dang, another victim of the Taylor SEO struggle." It's like our own little Bermuda Triangle for search results sometimes! Local SEO Challenges in Taylor Look, Taylor isn't Austin or Round Rock. We've got our own quirks when it comes to getting found online: Small pond, big fish: With only about 18,000 folks in town, standing out can be tough Limited search volume: Not as many people searching for local businesses online Tight-knit community: Word-of-mouth still rules, but we gotta get with the times You may be thinking, "I don't need a fancy website; everyone knows me!" But here's the thing - new folks are moving in all the time, and they're using their phones to find places. If you're not showing up, you're missing out! Taylor-Specific SEO Tips Get listed on Google My Business (duh, but seriously!) Use "Taylor, TX" in your keywords - don't assume Google knows where you are Snag some local backlinks - chamber of commerce , local newspapers , etc. Add schema markup for your address and phone number.

Discover the advantages of owning your marketing channels versus renting them in our latest blog post. Learn how to gain control, increase ROI, and secure sustainable growth.