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You've probably heard that blogging leads to more website visitors, but did you know it can also save your business money? Blogs cost around 62 percent less than traditional marketing and generate about three times more leads.
It's probably not a surprise to you that blogs are valuable and reach a specific audience, and that's why you're here. You're wondering, should I write my blog or hire a company to do blog writing services for me?
You should. Here are some reasons why it helps you excel in content planning:
You might not know that 43 percent of consumers only skim articles. In addition, 36 percent of the time, they prefer list-based headlines. You don't need to learn this kind of information, and that's okay because you can hire blog writing services to start on the spot! These experts understand how to format blogs so that people can skim or read at their own pace and still get the most value out of them.
You are busy running your business, so you don't always have the time to sit down and craft quality content for your blog. You might not think that you have time to ensure that your content is consistent across posts, either.
You don't have to worry about either of those things by hiring blog writing services. You get a writer dedicated to creating quality for you, and you can focus on other aspects of your business or personal life.
There's no need to worry about whether or not you're getting frequent posts out. You can choose how often you're posting on your blog and how long the articles are. The writer will ensure that the articles are written promptly and consistent with your other content.
Time is a valuable commodity. All the hours you spend creating blog posts is time you could otherwise spend on programming or any other tasks.
Let's stop to think about that.
The amount of time you spend writing a blog post has increased by
65 percent since 2014. It takes an average of three hours and 57 minutes to complete a blog post. However, the complexity and length of your blog post can change the time it takes to write one.
Now let’s move on to money.
Remember the statistics from the beginning of this post? Simply posting on a website saves 62 percent of marketing costs and generates three times the number of leads as traditional marketing.
If you want to cut your marketing costs while still generating more leads, focus on social media and blogs.
Around
23 percent of social media posts contain links to blogs, and about 47 million blog posts are shared per day. Around 94 percent of the time, these articles are shared for research purposes.
Blogs are a powerful marketing tool that can help you generate more leads as your customer researches different solutions available to them.
Suppose your blog lacks specific keywords, appropriate titles, and other essential SEO and content writing elements. In that case, you may have trouble getting your blog noticed by readers—or by search engine crawlers.
To find out whether SEO planning or blog writing services would be helpful to your blog and your business, consider what you already know about these things. If you have not researched the basics yet or do not have experience in these areas, you may want to hire a company that offers writing services to help you reach your blogging goals.
Blog writing services can save time, generate more leads, and re-energize your platform with more traffic and conversions. With the right team by your side, nothing is lost once you utilize their services to excel in content planning.
Get in touch with Roundhouse Digital Marketing today for
blog writing services in Austin, Texas! We are a web design and marketing agency that helps business owners build and scale their online presence. Consult with us now for a free Google Exposure guide!
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About The Author:
Philip Ellis
Founder and CEO, Roundhouse Digital Marketing
My name is Philip and I am a web design and client attraction consultant. I specialize in helping contractors, roofers, home builders, and other local service-based businesses get more views, leads, and sales online.
With over 12 years of experience in the industry, I have the knowledge and skills to create stunning websites and effective digital marketing campaigns that drive results for my clients.